What campaign code is and why it can be useful
Campaign codes are used for business reporting purposes
This may become useful in a case where you'd like to track which applicant's come from what source
The campaign code you provide to us in the payload for an applicant will be the same campaign code provided back for that applicant for reporting.
Primarily this is intended for tracking marketing campaigns.
For example:
A Partner begins a marketing initiative via Google Ads and want to track which applicants were sourced from Google Ads traffic vs organic traffic. The Partner would provide a campaign code in the payload for the Google Ads traffic, this is simply a key they have decided to map applicants to.
The Partner decides that this key will be "GOOGLE-ADS".
The resulting report would include records that conform to something like this:
| Field | Value |
|---|---|
| [email protected] | |
| partner_code | FFW-TEST |
| campaign_code | GOOGLE-ADS |
| application_created_date | 01/06/2023 |
| declined | N |
| proceeded | Y |
| funded_date | 01/06/2023 |
| funded_loan_amount | 10000 |
| funded_apr | 19.2 |
| funded_term | 32 |
| partner_reference | REF123 |